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What role will Metaverse have for real estate?

To be honest, when I first heard the buzz about “metaverse” I had to google it to find out what exactly it referred to. My “friend” Wikipedia had this to offer:

The metaverse is a hypothesized iteration of the Internet, supporting persistent online 3-D virtual environments[1][2][3] through conventional personal computing, as well as virtual and augmented reality headsets.[4][3]


Metaverse and Real Estate

In reality, we’ve already been moving into a dynamic one can call “metaverse” with virtual showings, Matterport 3D tours and an emerging technology platform that supports Artificial Intelligence and more interactive user dynamics.

I saw this trend coming early last year when COVID sped up changes that were already underway. The impact on our lifestyles, economy and commerce led to a natural emergence of high demand for virtual services.

Virtual tours and remote settlements are a standard of practice for me, nothing new. While serving the resort real estate market on Kauai, I used video since YouTube’s launch in 2005. We celebrated the launch of Docusign and remote settlements were a standard of practice.

Where can you find meta at use in real estate? eXp Realty has been leading this venture since 2009. Recently awarded Meta’s 2021 Workplace Customer Success Award for Innovation and named 2021 Innovator of the Year by Inman News. Read Inman’s interview with Glenn Sanford about real estate, meta and Facebook here.

Where with the Metaverse take us?

Cryptocurrency and Blockchain aren’t new to real estate but have become widely accepted in a way my peers couldn’t imagine back in 2016 when I presented the First Bitcoin Real Estate Offering in Philadelphia. Tokenizing tangible property and selling fractional luxury ownership via NFT’s is not only an emerging trend, but tokenizing real estate and offering via blockchain crowdsourcing is a reality.

Luxury Resort in Panama offered with Crowd Sourcing vis Blockchain Tokens

AWKEE is creating a Blockchain-based platform with underlying unique portfolio of real estate deriving from Panama based properties. Our platform will offer the ability to utilize FluxCoin tokens through purchase, rent and other services, all primarily related to newly developed and modern properties in platform ownership and solely payable with FluxCoin tokens.

Technology and real estate are forever intertwined. Will agents ever be robots? I don’t think so, but cutting edge technology combined with local knowledge and expertise is now a “must have” for effectively meeting the needs of today’s buyers and sellers.

Will you start to view properties with virtual reality goggles? Maybe, we aren’t far from it! And I’d have to ask why not?

eXp Realty – it’s more than an avatar!

Last year in the midst of COVID I heard about eXp Realty from agents I network with in California. I didn’t understand enough to feel comfortable moving at that time, and chose to return to Keller Williams hoping for a hybrid mix of technology and “old school” brokerage support. But KW’s focus is away from technology and everything is about “the office” including trainings and meetings. Once a leader in collaboration and technology, it’s become a very traditional brokerage.

I could see the need for a different approach to serving clients, both from a technology and global networking perspective. A year later, I finally took the leap and joined eXp Realty. Why? Leading technology, global networking and cutting edge luxury market exposure plus a business model that empowers me to provide the best service for my clients.

There’s a lot of misconceptions about eXp’s cloud based brokerage, largely fueled by some personal rivalries from other brokerage leaders that has nothing to do with serving our clients.

What I’ve found since moving to eXp Realty is a different reality altogether;

  • Cloud brokerage allows for seamless service with licensing in multiple states. Yes, I am getting my New Jersey license Q1.
  • Training, education and broker availability – through our eXp World “metaverse” platform, I have access to instant support, training classes locally and across the country, networking globally and virtual brokerage appointments for immediate answers and advise on contracts.
  • “There’s no office” is all that many people know about eXp. In reality, there are offices and we have the option to set up an office if it fits for our business. My business model is to meet my clients where they want to meet and according to what’s convenient for them. I only visited my old office for settlements. As a member of Regus, I can book an office for us where it’s convenient for you if needed, or we can meet remotely in eXp World or Zoom.

On a lighter note, I’m not a “gamer” and this is the first time I’ve ever had an avatar. 🤓 I do enjoy changing my hair, outfits and glasses and now I can do that virtually as well. My only complaint is I’d like more styles!

You’d have a laugh watching me learn to navigate my avatar – ran into a few walls! But then, that can happen IRL too! Just ask my daughter, she claims it’s a clumsy gene that my grandson seems to have inherited 🤣

If you’d like to know more, or have a guest pass and create an avatar of your own, let me know! Let’s explore together.

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Susanna Kunkel

Susanna Kunkel brings her skills from a career in the executive offices of major corporations to her real estate business - treating each client like a VIP. With 18 years of experience as a real estate advisor, you can be confident in knowledgeable, personalized, confidential service. Hear what her clients say -

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